About Us | Pure Vibes Nutrition

At Pure Vibes Nutrition, we believe fitness is more than just a routine — it’s a lifestyle powered by discipline, energy, and the right nutrition. Founded with the vision of making premium sports nutrition accessible in India, our mission is simple: help you dominate every rep, every set.

We are passionate about developing scientifically formulated supplements that deliver real results. Whether you’re pushing through your hardest training session or striving for faster recovery, Pure Vibes Nutrition has your back with clean, effective, and trustworthy products.

Our Journey

Born in Noida, Uttar Pradesh, Pure Vibes Nutrition is growing rapidly across both online and offline channels to bring world-class nutrition to every gym, every athlete, and every fitness enthusiast in India.

Our products are designed to fuel strength, endurance, and recovery — whether you’re a beginner or a professional athlete. With delicious flavors, premium packaging, and results you can feel, we are redefining sports nutrition for the modern Indian fitness community.

What We Stand For?

• Quality First Every product is made with carefully selected ingredients, backed by certifications like FSSAI, GMP, ISO, FDA, and HACCP, ensuring safety and transparency.
• Innovation That Works From our explosive DOMIN8R Pre-Workout to our powerful Creatine Monohydrate and upcoming formulations, we combine science with performance to give you the edge you need.
• Trust & Transparency We proudly share lab test reports for each batch because you deserve to know what goes into your body. No hidden blends, no compromise.
• Community Driven Pure Vibes Nutrition is not just a brand — it’s a movement. We partner with athletes, trainers, and fitness enthusiasts who inspire us to keep raising the bar.

Founder & CEO — Akash Chauhan

Entrepreneur, product strategist, and the driving force behind Pure Vibes Nutrition, Akash Chauhan set out to build an Indian brand that blends world-class formulation with honest transparency. From ingredient research and flavor trials to packaging design and athlete collaborations, Akash is hands-on across the journey.

Under his leadership, Pure Vibes champions the mantra “Dominate Every Rep, Every Set.” The focus is simple: effective formulations, verified quality, and a premium customer experience that empowers everyday athletes to perform at their best.

Co-Founder & B2B Head — Jatin Naniwal

Jatin Naniwal leads our B2B growth — forging partnerships with gyms, retailers, and distributors while ensuring smooth operations across the supply chain. With a sharp eye for market needs and on-ground realities, he helps bring Pure Vibes to more shelves and training floors across India.

From pricing and credit frameworks to merchandising and service SLAs, Jatin builds win-win relationships that keep our partners stocked, supported, and growing with us.